Nathanial Bibby – The Social Media Marketing Rush is NOT Coming

Nathanial Bibby – The Social Media Marketing Rush is NOT Coming


What I see a lot of business owners
doing is they’re getting listed on as many social profiles as they can and
then a lot of them will be neglected so Facebook may have a Twitter but then
you’ve only got you know less than 100 followers and it could actually be doing
more harm to the business than good so what I’d suggest you should do
is work out where your customers are spending their time and market on those channels put your hand up if you’ve heard of a
customer journey map before? ok a few of you, a customer journey will identify where
your customers are spending their time at different stages of the buying cycle
inspiration research purchase and post purchase when you contact somebody on
LinkedIn for example you don’t know whether or not they’ve established a
need yet so when you contact somebody who hasn’t established a need yet if you
start selling to that person and assuming assuming that they have a need then you’re gonna come across as a salesperson and quite often it’ll rub the person up
the wrong way that’s why a lot of the messages that you may get in your
LinkedIn inbox with all those sales pitches saying “hey I can get you to the
top of Google, we’re the best SEO company in Australia we’ve won all these awards…”
just annoy you and you just press the delete button because they’ve assumed a
need. A much better approach would be… “Hey, I’ve had a look at your LinkedIn profile, I notice that you’re in this industry I’d like to learn more about what you’re
doing with your online marketing and where you plan on taking the business
are you free for a telephone conversation over the next few days?”
You’re not assuming a need it’s a personalized approach, you’re taking an interest in what they do and we find that those sort of messages get a much better conversion rate now if you’re on Google and somebody’s already
searching for an SEO provider and your ads showing up the top, it’s different
you can actually have calls to action and you can actually have some sales
pitches about how many awards you’ve won because the person’s already identified
that they have a need. So different channels, they’re going to be
spending their time doing different things and also they have got different needs
they need fulfilled…

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