Organic VS Paid Marketing Search Strategies The Pros and Cons | Neil Patel

Organic VS Paid Marketing Search Strategies The Pros and Cons | Neil Patel


Some people say you have to do SEO. Some people say you have
to do paid advertising. Which one is better? You know what, not only am
I gonna go over that today, but the answer is not
what you’re gonna expect. Hey everyone, I’m Neil Patel, and today, I’m going to go
over paid advertising and SEO. Which one’s better? Which one sucks? Why should you be leveraging any of them? (upbeat music) If you want more videos like this, make sure you subscribe to this channel. That way, as I publish
more content like this, you’ll get notified. So, let’s get started
with paid advertising. There’s four main pros
of paid advertising. One, it can scale up as quick as you want. As you’re willing to spend more
money, you get more traffic. You start a paid advertising campaign, you get that traffic today. Two, you can target any
region that you want. With paid advertising, if you only do business in California,
you can only do ads just in California, If you do business in a specific city, you can also have your ads
only show up within that city. That’s a beautiful part
about paid advertising. Three, you can leverage dayparting. Dayparting isn’t common,
most people aren’t familiar with this and
they’re not using this. But if you’re business is
only around from 8 am to 5 pm, and let’s say you’re
in the B to B industry, and you’re looking for phone calls, why would you want to pay for ads at 6 pm? Because if someone comes to your website, and they try calling you, no one’s going to be there to answer it. With dayparting, it allows you to pick what hours you want your ads to show up. The last thing you want to
do, is be spending money during times that you’re not in business. The fourth thing, this is my
favorite part about paid ads, is you can be very aggressive
with your landing pages. With SEO, typically, pages
that rank on the top of Google, are very long in content and
they have roughly 2000 words. With pay-per-click, if you’re
landing page has 2000 words, people aren’t really going to convert into a customer, or a lead, or a sale. They’re probably gonna read your content. That’s not what you want. You want them to buy, and that’s the beauty of pay-per-click. You can have a very
aggressive landing page that focuses on your service,
your offer, your product and you can get people
to convert much higher from a percentage of how
many visitors you’re getting to how many customers,
than you can from SEO. Now, before I get in to
the advantages of SEO, if any of you guys
leveraged paid advertising, just leave a comment below with yes. I’m just curious to see how many of you guys are spending money on paid ads. With SEO, there’s a few advantages. One, even if you slow down on SEO, you can keep getting
more traffic over time. That’s the beautiful part. With paid advertising,
the moment you stop, so does your traffic. With SEO, if you slow
down, all that traffic that you’ve built up, doesn’t go away. You can still maintain it and get it. Two, SEO traffic is free. And here’s what I mean by free, yes, it does take time or energy, or you may have to pay some people to help with link building or content, but it’s free because it’s so
much cheaper and in general, you can do SEO yourself. You don’t have to pay an agency or firm to help you with SEO. You can learn it yourself,
you can do it yourself and over time you’ll notice
that your traffic goes up. And the third big benefit is, majority of people when
they perform a search, click on the organic listings. If you disagree with that,
leave a comment and say no. And I know most you aren’t gonna disagree, because the data shows the majority of the traffic goes to organic
listings over paid listings. Now, you’re probably wondering,
which one should you do. Well, with pay-per-click, you’ll find that you can scale up
and down much quicker. With SEO, it takes a lot longer. With paid advertisings,
you can control the type of artists that comes
to your landings page. With SEO, you can’t; you pretty much get a mix of everything. It could be some people
from the United States, specific city that you may not
be selling your services in, it could be in Canada if
you’re not operating in Canada, India, whatever region it may be. You can’t necessarily
control that as closely as you can with pay-per-click. Also, with SEO traffic,
it’s not guaranteed. Algorithms can slap you. Once you’re doing well, that
traffic doesn’t always last. Yes, you can maintain a portion of it, but it may go up or down and you could get slapped from the algorithm. And yeah with paid advertising, you can get pulled away
as well and slapped, but it’s very rare because
you’re giving them money. You’ll also find that
paid scales really easily, while SEO takes a lot of time. With SEO you gotta write a lot of content, either yourself or you gotta
hire writers or contractors, whatever it may be. And even when you do that, you won’t see the results right away. It can take three to six months
before you see some result, but it usually takes over a year before the results start kicking in. So, now let’s go to the ultimate question; is it SEO or is it paid, which
one should you be leveraging? Well the answer is, both. If they’re both profitable,
why wouldn’t you leverage them? If paid advertising’s profitable, that means SEO for sure
is gonna be profitable. You wanna leverage not only paid and SEO, you’re gonna be leveraging
any marketing channel that’s profitable and works,
that you can keep scaling. So, if people say, oh SEO’s better, or paid advertising is better,
it doesn’t really matter. Leverage all the channels that are profitable for your business. Back in the day, you
could just leverage SEO and build a business, or you
could just leverage paid. But now, there’s so many
businesses popping online, it’s so competitive
that you have no choice but to leverage all
the channels out there. From Google Adwords, to Facebook Ads, to SEO, to Content Marketing,
to Social Media Marketing, to Email Marketing, to Push Notifications. Th list keeps going on and on. That’s the only way
you’re going to succeed is if you have an omni-channel approach, in which you’re leveraging
all the channels. So now you have it, which one’s better? It doesn’t matter, you
wanna leverage all of them. If you found this video interesting, make sure you like it,
make sure you share it, tell other people about it,
or if you have any questions on paid or SEO or any
marketing related questions, leave a comment below. Make sure you subscribe
and thank you for watching.

100 comments

  1. I will greatly appreciate if Niel Patel can give an insight on this. I had built an organic traffic to my website reaching over 7000 a month over the past 3years. Suddenly since July this year. The traffic started falling. I presently have merely about 1500 traffic a month now. What could have caused this? Could you provide an answer, or would you prefer if I can share my Analytics screenprint to your mail? If yes, kindly share your mail.

    This will definitely be a Christmas and a New Year gift for me Niel.

    I look forward to your message. Thanks.

  2. yes.. I love your video's… very inspiring when feeling down after doing just about everything except selling my butt.

  3. Hey Neil, a little off topic but what is a good conversion rate for blog content?

    I ask for a users email via light box and in article opt ins and my conversions on my blog posts are only around 1%

  4. Thanks Neil when ever I start thinking about a topic or planed to take a step you release a video about the same topic this cant be the coincidence, I was thinking about running a paid campaign for my affiliate site and you just hit the button. Awesome and Thanks

  5. Thanks for this information.. But i have one question. Some google paid ad comes on the bottom of SERP. Why? How is it beneficial for advertisers because visiter will not prefer to click on that?

  6. Neil thanks for your video. I got a question is it accurate to say if your site ranks high organically will your cost per click be lower with Google ads? Will that mean that your quality score is better and then bring the cost down? I hear what you say about long content for pay traffic that your rather want them to buy and not read content? What are your thoughts on this? and again thanks for your videos it's really helpful!

  7. Hi Neil, I recently started to build websites for clients but are struggling to find clients. Is there anything that you can recommend that I can do that will help with sales in on low budget. I live in a country where our currency is very weak to the dollar and clients struggle to pay for sites. I am probably targeting the wrong customers… I am targeting small to medium sized businesses at the moment… Thanks

  8. Hi Neil! Thanks, for the video. One question….does doing paid advertising help with SEO? For example…I ran ads on facebook and Bing…increased my viewers by 30% and google seemed to notice and I seemed to get more organic traffic as a result…but I don't know if it benefits SEO or not.

  9. Hi Neil,
    I contacted you recently regarding my website that is for sale that you may find interesting. If you can't find my email, I would be very delighted if you could see your Instagram Direct Messages.

    Thanks in advance and keep up the great work!

  10. Hello Neil I do Google pay-per-click and I did SEO and I'm on the front page but at the bottom and it doesn't seem like the SEO really does much for me but if I had the ads running on the pay per click they work what can I do to improve

  11. Should I do seo package with services defined such as 10 blog post per month and backlinks,etc or give custom packages which could be decided over a call?

  12. hello neil , i am following all your tips and i am getting results as well. But since i am running SEO agency, i lose some clients as other agency telling them they can rank the website in 4 to 5 months . May I know how to deal with that , how to get faster ranking

  13. Hi Neil. I am about to launch a translation agency next year focusing on Spanish, French and Chinese. I want to know how to get Traffic and clients. Could you give me some pointers? Thanks

  14. Good video but basic info that most advertisers should know and can find on any other markeitng channel.

    Can you do a video that gives a bit more advance tips ?

  15. Thank you for the information. I use word of mouth marketing. Offer the best we can, prices, services and so on. Keep it up Neil.

  16. My agency sells both paid traffic and SEO, but not Google Adwords. But from the local business side of marketing, I can tell you neither will produce the best results unless that business appears to have a solid reputation and be an industry expert. Nielsen Ratings & Reviews: customers are no longer looking for who's at the top of Google, Bing, or Yahoo. Customers are looking for the most reliable business that will give them the best value for their money. I focus on building a 5-star reputation first and then market that reputation to get more customers. SEO is usually the most expensive form of marketing for local business including the professional niches. For that reason, SEO is the last thing I sell to my clients.

  17. hey Neil, I'm a little confused as to where I can find a trustworthy place to learn all these skills, I've been having a really hard time trying to figure out which "course" or which tutorial is good to start with. I'm not necessarily looking for the absolute BEST place to learn SEO, I just want to get rid of the confusion and these hard to understand courses and articles that I keep finding. any suggestions?

  18. One more benefit of paid ads is that you can do A/B testing easily. You can A/b test for organic traffic also but when the user lands on a blog page the tracking its impact on sales page is almost impossible.

  19. Hi Neil, I watch all your videos every single time you upload. Just wanted to ask. What's the scope of digital marketing after 5-10 years as a career. would there gonna be something after 10 years that would override SEO or SMM?

  20. Can some wise person with experience answer a question for me? If I change my domain name, will I lose all my google reviews? Please help. it will be really appreciated.

  21. I am not interested in paid advertising. I think SEO provides more experience compared to easy things like paying advertisements

  22. Paid and Organic marketing is useful but you need to have a well planned strategy to execute that has the potential to deliver impressive results and grow your business.

  23. Hey Neil, big fan! Quick question: Do you have any tips on optimizing ad copy? I just made a few ads for my new campaign and am wondering if you think it's a good idea to go for impression share bidding/maximize clicks so google can find which ads perform best quickest, or if I should just set it to manual CPC.

    Thanks a lot. Your favorite up-and-coming digital marketer,
    Kierin

  24. Never paid for any ads – I build Organic only because once discovered I'll have the volume of videos that will work for the viewers – Paid will not find my true market… Thank You for this video…

  25. Hi I saw one marketing expert here in UK (actually he was selling his some thing) said do paid advertising but don't do SEO.he said if manipulate search engines there is a risk of shutting down your website down by them.
    But I think he has bunch of product to sell and if some one do SEO it will be a disadvantage for him.all the world do SEO how it can be bad.anyone can answer ??

  26. no paid ads anymore since Facebook Cambridge analytica scandal: I was mostly running FB custom scraped audiences: 40 euros per month was enough. With seo i rank quite okay

  27. Could someone please answer my question, I have been told that you have to pay for organic seo, is this true? Because I thought Google ads is the paid one.

  28. Hi Neil, thanks for sharing this video. In your video you mentioned the data shows that the majority of the traffic goes to organic listings over paid listings. Would it be possible to share your data /source for this? I have trouble finding a good source on this myself.

  29. Hey Neil, Ive been watching your videos to get a better understanding of paid vs. organic traffic/reach for the company im working for. I've come to a road block – Google analytics isn't separating my paid vs. organic traffic and i can't figure out why. I do have search console set up, any thoughts or direction?

  30. Great video, i am currently doing both.. ADS i prefer as the results are measured.
    do i need both????

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