Restaurant Owners: 6 Ways to Achieve your Goals

Restaurant Owners: 6 Ways to Achieve your Goals


Hey, restaurant owners. I want to teach you
how to achieve your restaurant goals. Coming up here
in this video. Hey, everybody. Ryan Gromfin here –
author, speaker, chef, restaurateur, and the founder of the Restaurantboss.com,
as well as clickBACON.com. And I want to teach you something that
most people don’t know about – Goals, and it might be a reason why
maybe we’re not achieving exactly the goals that we want for growth,
for-profits, for freedom, for money, for scaling up our
restaurant business. And one of the little-known things
about goals is that it’s actually right in the middle
of the process, and what I mean by
that is that there’s a few things we have to
do before we set a goal, and then there’s a lot of things
we have to do after we set a goal. Now, there’s a lot of training and a lot of books
on all the stuff we do after we set a goal. I don’t necessarily agree with all of it,
and I’ll explain that to you in a second here, but there’s a lot of stuff we have
to do before we set a goal that most people
don’t do, and I just went
through a round of setting goals with all of my clients
for their year and sort of mapping out what their year is
going to look like. I just finished doing all
of this for myself, so this is all really fresh in my mind
and it’s not too late in the year. Maybe we’re a little bit off
track with our resolutions, but I still want you to have
an incredible year. I want you to make 2018 your
most profitable year ever. And one of the ways we’re going
to do that is with great goals. So, the first thing that
I want to do is, I want to kind of go over
this hierarchy or these six things that are required in
setting and achieving a goal. I’m going to just go through
them quickly here on the screen, and then we’ll talk
about specifically a little more detail
about what they are, but the first thing
is vision, and then after vision is mission,
and then after mission is goal, and then after
goal is project, and then task,
and then action item. Now, we’re going to go through
these all one at a time, but let’s move to above goal.
Let’s go to vision. Vision is big
vision is huge, vision is what do you want in
the next 20 years, how do you see the world or at
least or world being different in 20 years? See, I’m thinking
that far in advance. Now, it’s not
consuming my mind, but I know what I want my
life to look like in 20 years and it helps guide every
decision I make. I know how much time
I want to be working and how much time
I want to be with my family. I know what days I want to be
with my family in the week and what days
I want to be free. I know in five years that every
single Friday afternoon, I want to be able to pick my son up from school
and go play around a golf with him, maybe get an ice-cream
cone or something. See, that’s important to
me and that’s realistic. That’s a vision that
I set out for five years ago and I’m
really close to achieving that. Now in your business, in your life,
you may not be able to take Friday’s off, but if that’s something that’s important to you,
that has to be a vision, that has to be something that you see
far out on the future as something that you’re working towards,
so then all of your other goals can fall in line
with that. Vision can also be what do you want
your restaurant to sound like, to smell like, to look like,
to taste like. What noises do you want in
your restaurant? I do a vision exercise a lot
of times where I close my eyes and I do this with clients
where we’ll walk through their restaurant and we’ll describe
the sounds and the smells and who they’re seeing in
their restaurant, right? We’re trying to create this vision of what
they really want, this big picture. Maybe your vision is to really
affect people’s lives, to create some charity,
to be able to help people. A chef that I used to work
for had a vision that he wanted to feed all
the hungry in his community. Well, his job wasn’t
helping him do that and so he had to
leave his job and he went and started a
food truck that picks up food from other hotels and
restaurants at the end of every night, and then repurposes that food into
feeding the needy in his community. See, his vision was bigger than
where he was right now and so he had to
make some changes. The next one is mission and mission
is a little more down-to-earth. It’s a little more
of today, but in the next video
next week, I’m going to talk to you about why
I don’t like mission statements and why I don’t like missions.
I like to do something called promises. We’re going to talk about that
in next week’s video. So then we get into
the actual goal. Now, very quickly. Again, this isn’t
all about all the specifics, so I’m just going to
move quickly here, but I want you to write this down
when it comes to setting a goal. The goal formula looks
something like this. My goal is
to go from X to Y by Z. So my goal is to go
from $60,000 a month in sales to $65,000
a month in sales by this particular date,
okay? So that’s the goal, that’s what all of your
goals need to look like, that’s the formula that
all of your goals need to take, then we move
to projects. So under goals
is now projects. Well, let’s assume that in
the next three months, you want to increase that sales by that
$5,000 a month like we talked about, how are you going to do that?
What projects need to come into play? Well, let’s say that your
plan is to increase $2,500 by your per
person average, and the other $2,500 will be by
increasing your catering sales, okay? So that’s how we’re going to get,
that’s how we’re going to get that $5,000. So now one project is going to
be increasing per person average and another
project is going to be creating more
catering sales, whether it be through new
customers or whatever it is. I hope we get
that specific, then what we do is we take
that project that let’s say, we want to increase
our per person average, then we take that project and we
break it down into tasks. So what tasks make
up that project? Well, maybe one task
is that we need to create some kind of measurement
system of where we’re at currently. Another task is, we have to create
some kind of training system on how we’re going to actually
teach our servers and our staff to increase that per
person average, then the action, that last step are the
exact specific things. Action items are what
end up in your calendar as a half-hour block of time or
an hour block of time. So again, trying to compress a lot
of information into a short video here, but basically, if you’re struggling
to achieve something, if you’ve got this big vision of
something you want to do, and again, we’re going to talk about mission
or what I call promises in the next video, so let’s skip that for now because it’s
not super important to this, but we got to start with vision,
and then we set our goals, right? Using that formula, and then we divide
that goal into the different projects, and then we divide those
projects into the different tasks, and then we divide those
tasks into the different action items and you put those action items
into your calendar. If it’s not in your calendar,
it’s not real, it’s just a dream. I hope you enjoyed today’s
video and I look forward to bringing you
another one next week where we’re going to talk
about that difference between what people call mission statements that
I don’t really like very much and promises. We’re going to talk about that in the next video.
Have a wonderful week. I want to thank you for
watching that video. If you can do me three really quick
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