Search Engine Optimization Tips: How to Do Organic Keyword Research for Google (a Beginner’s Guide)

Search Engine Optimization Tips: How to Do Organic Keyword Research for Google (a Beginner’s Guide)


Before you can get traffic from Google you
need to first figure out what keywords should you try to get traffic from. If you don’t know the right keywords, then
you don’t know what to rank for or what to buy ads for, and if you get irrelevant traffic
you’re not going to get any sales and you’re just going to be wasting your time and money. Today I’m going to teach you how to do keyword
research in less than 60 seconds. It’s really simple. The first step, go to SEMrush.com, type in
your main competitor, then scroll down, you’ll see top paid keywords. When you see that, that’s a list of all the
keywords that they’re paying money for. If someone is continually paying money for
a keyword, it means that it’s driving them traffic, and more importantly sales. That’s how you should determine what keywords
to target. Now don’t just depend on one competitor. Go into SEMrush and type in your top three
main competitors. If you don’t have direct competitors type
in your top three indirect competitors.
see what main keywords that they’re paying ad dollars for, and what’s driving them their
traffic, and those are the keywords you should be going after. If you notice that your top three competitors
are going after the same key terms, it’ll tell you that those are the terms you should
be targeting, ’cause if one, two, and three people are bidding on the same terms that
means they all can’t be buffoons. That term must be making them money.

16 comments

  1. Neil, you're the man who shares SEO techniques like a Charm! Well, Neil keep up going like a rocket ba…bye…

  2. Sir any other alternative to Google Trends for Free Research?
    I've seen the SERPS Tool but doesn't work well in India.

    I'm a student and can't afford anything over the Hosting and Domain Registration Costs for now, and am using WordPress.org.

  3. Just discovered this marketer. Excellent videos. Apparently SEM Rush is better for competition intelligence and Ahrefs better for backlinking initiatives. I would like to know how SimilarWeb fits in all this.
    Do you have a course, as well?

  4. I run a Hollywood celebrity blog. What's the best way to find keywords for my upcoming content? Can you provide any link to a specific guide? Or this method will work for celebrity blog too? SEM rush and ahrefs are paid, any free method? If nothing beats them both then I'll pay for them. But if there's an alternative or link to a better guide, please tell.

    Thanks

  5. I want to start listicles blog and write about different things. How can I target the keywords which will actually allow me to get traffic? I want to build a blog similar to https://www.wonderslist.com and http://listverse.com

    Any suggestions will be really useful. SEM rush is a great tool but it's not free so I can't really see these websites targeted keywords.

    Thanks in advance and looking for your sincere reply.

  6. Hi Neil, it seems like the top paid keyword is not working for me. It only shows top Organic keywords for my top competitors.

  7. As I saw in your other videos, I tried UberSuggest… And loved this… It's awesome… And most of all, it is free

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