SendinBlue Review – The Pros & Cons of the Newsletter Tool

SendinBlue Review – The Pros & Cons of the Newsletter Tool


Hey, I’m Steve from EmailToolTester and
welcome to our Sendinblue review. Starting out as a transactional email service,
SendInBlue have now become a full email marketing platform. What’s the difference? Well originally
you would perhaps just use SendInBlue as the service which simply sends transactional emails,
such as an order confirmation, once someone has bought something from your online store,
for example. Now, though, you can also use SendInBlue to
create email marketing campaigns with their new drag and drop editor, and at a pretty
reasonable price too. SendInBlue have one of the lowest entry price-points
of the email tools we’ve tested so far, with a generous free plan and the ability
to send up to 40,000 emails a month for under $8. Of course, some limitations apply in the
free plan. They also have pay as you go plans available,
albeit slightly hard to find, and this may make more sense if you only send emails every
now and then. Once inside, you have the choice of marketing,
transactional, and (if you’ve activated it) automation. If you click on transactional, it gives you
the information necessary to set up SendinBlue as your email sender with SMTP and API settings.
There’s also a section which allows you to track emails and see if they’ve been
delivered or opened, for example. Marketing takes you to the dashboard, which
gives you information on past campaigns, opens, clicks and blacklisted users. From here we
can create a new campaign. Once you choose a campaign name and subject,
you choose a sender email, and then you can create a custom sender name that your recipients
will see. If you click on the advanced settings on the
side, you can choose some extra default and customization options. You can then choose a new, fully responsive
template, or use HTML to custom-build your own. Any saved templates are also available
to be used. You begin with a basic template, but there
are also other pre-designed options you can choose at the top. The templates themselves aren’t too bad,
with relatively modern options available. Let’s choose this one. On the left you have the email elements, which
you can drag and drop to add to the main section. Compared to other editors, the number of elements
here is a little lacking, but it has the basics. You can easily move sections, duplicate them,
or choose other options depending on the element highlighted. And placing your own media is
pretty simple too. It even comes with its own image editor that might come in handy
for some. Save and quit once you’re happy with the
content. Send a test email to begin with, and then
you can perform a free inbox test (which can take upwards of 15 minutes) showing you if
the email gets through various client’s spam filters. There is also a browser preview available,
giving you both mobile device and email client previews. You may find that some previews
time-out, though, and it takes at least as long as the inbox test. It’s worth noting
that both of these features are not only simple to perform, but also free. With some other
tools you may have to pay separately for these features. Once you’re done, choose your list and send
away. You of course have the option to schedule it too.
If you have access to marketing automation, then you will have a third option available
above your account page. Let’s have a quick look at what’s on offer. You’re given some Javascript code to place
on a page that you want to track an action on, which can be as simple as a visit to the
page by a subscriber. This action is what you then focus your automation around. Your dashboard here is the ‘Scenarios’
page, where you can see all your automations. Let’s create a new scenario. You can create these from scratch or start
with recommended scenarios. Using our example, let’s set up one for a page visit. First you choose the web address, then the
email template that will be triggered when someone visits this address. You can also
decide upon the time to wait before sending the email, for example 1 day, as shown here. Once you’ve created this scenario you can
edit it any time, and see how many people have started, or finished, this process.
SendinBlue have enough features for the average user, and when you take into account their
pricing it can seem pretty attractive. For the lower pricing tiers, they offer a pretty
good bang for your buck. With their clean approach, it’s quite easy
to get your head around the system, even if you’re a beginner. While there could still
be some improvements, it’s a mostly intuitive design. It’s nice to see an automation service that
is easily navigable. Whilst it appears to be slightly less advanced when compared to,
say, ActiveCampaign’s automation, there are enough functions to satisfy most businesses. Perhaps due to the fact that SendinBlue began
as a transactional email service, the marketing tools, specifically the newsletter editor,
could do with a bit more polishing. The process of building a newsletter can be frustrating
due to niggling user experience issues. While SendinBlue do offer several integration
options with other applications, they can’t compete with the likes of other tools such
as GetResponse. As mentioned above, while SendinBlue offer
enough tools for the average user, it’s still missing a few of the more advanced features
such as A/B testing and different access levels for team members.
We hope that you’ve enjoyed our video, if so you can give us a like! If you have any
questions or suggestions, please leave us a comment. Thanks for watching!

11 comments

  1. Pricing is certainly the big advantage they have. If someone had a subscriber list of 1 million subscribers who competes with SendInBlue for pricing?

  2. Thanks for the video. Do you know if it is the case that Mailchimp use the word Subscribers where others use Contacts?in other words, is Contacts the same as Subscribers?

  3. hi great video only problem is i am having trouble on the subscribe section i signed up for blue host but i can not see the code which i need to copy and past and also in the widget folder with the footers i do not have a subscribe section

  4. Shittiest autoresponder ever with zero ethics. I was using their service and they disabled my account one day and deleted my email list. Their reasoning was that their algorithm flagged my account. What a bunch of idiots running this company. I am glad this happened early on when my email list wasn't that big. *Do not signup for sendinblue*

  5. If i would like to send an automated newsletter for prospects e.g if i have a digital product for sale, what do you recommend? campaigns, transactional or automation? im still confused on the three and whats their difference

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