Now in this next SEO tip, I�m going to show
you how to install a simple add-on to your browser, or a plug-in that will allow you
to analyse the SEO of your site and also the SEO parameters on your competitors� sites.
Now, if you want to do this you have to install, if you haven�t already got it, either chrome
or Firefox. So, if I bring up Firefox here.
Within Firefox, I would go to this item here and then go to work says �Add-ons�.
And where it says �Search for Add-ons�, you just type in the words �SEO Quake�.
And press Return. If I click on the item here, and go to where
it says �SEO Quake�. These are the various things I can look at.
I can also click here to, to control how SEO quake is going to work.
So basically, it�s enabled here. You show the �SEO Bar� here.
This is quite useful, by default it�s going to highlight the nofollow links.
So, I�ll just say OK to that and that goes away.
And if I have a look here, at what we�ve got, we�ve got �Page Info�.
So, let�s go to an actual website. I will go to one of my websites.
So, I�ll go to www.4seotraining.com.au. So, I bring up
one of my websites. And as you can see you�ve got this bar across
the top. This SEO quake bar. And there�s various things I can look at
directly from here. So, for instance, you can look at the number
of links within Google and slow things here that you can look at, BING links, and what
have you. There is the age of the URL.
And as you go along here, you can see things like the number of Facebook likes and the
number of likes in Google plus. You can click here and view the source, and
if I click on that, the source will open up in a separate window, looking at the background
code there. If we move along here, there are various other
things, which we�ve got, so you�ve got this little icon here, so that you can look
at a �Summary Report�. �Diagnose� is particularly useful, especially when looking
at your competitors. So, if I click on this.
This gives a very simple, quick report. It�s not an in-depth report, but if you just doing
a quick look at some of your competitors, it is quite a simple way of doing this so,
you can look at the URL itself, the a conical tag has been set up.
You can look at what sort of title you�ve got. And what Description they�ve got. The
�keyword meta statements�, if they�ve got any.
You can look at the headings here as you can see you�ve got, in this case and heading
1, heading 2s, heading 3s. Just heading one�s twos and threes in this case.
All the ALT tags have been applied to the various images on the page.
The text ratio. It�s basically saying it would be nice if there was a bit more text,
but it generally always says that because these days the more text the better.
You�re not using frames. you�ve got an I-frame, but not using old fashion frames,
so that�s good. No flash is detected so that�s OK.
Then we�ve got various other things here, that are really beyond the scope of this short
video. You�ve got micro formats, schema, the open graph and twitter cards. If you want
more information on these just click on the links here, you can get more information about
what those are. In a similar way, if you�re looking at mobile
compliance here, if you�re not quite sure AMP and viewports are, again you can get more
information on this, or just google it. Essentially, you want ticks here, especially
on the �viewport� section, because that just makes sure your website works on a mobile
phone. And as we go down here, we can look at the
�site compliance� section. I�ve got a robots.txt file.
I�ve got an XML site map. There is a bit in the language section which
is warning me that I haven�t properly defined my language, but it�s still working okay.
The doctype has been defined. The encoding has been defined.
It�s saying I don�t have Google analytics installed. Actually I do. It�s just that
I�ve set up the analytics to work with my website in slightly non-standard way, which
is why this analytic tool doesn�t seem to realise I�ve got it installed.
Then finally at the bottom here I�ve got a favicon, which is short for a favourites
icon. So, if you�re not quite sure what some of
these things mean, just google them or check out my premium course, and you can get more
information on them. Now if you go over here to the summary report.
The summary report, will give you a quick summary of a particular website page, and
the great thing about this is, you can use it to look at other people�s websites. Your
competitors� websites. If we go down here. For instance, were looking
at the keyword density, and bearing in mind that this particular website, which is one
of mine, is all about SEO training. SEO has the highest keyword density the density of
2.71%. Then �website� and then �training�.
So, that is right on message there. And then it talks about �search�, �Perth�
and �WordPress� and so on. But as I say for me, this particular website,
the key phrase will be something like �SEO Training�. So, that�s about right. These
are single word phrases. If we go down here, you can have two word phrases, like �SEO
Training� which have is a density of 1.62% and nine repeats.
And as we go down here these are the other words are very popular on this particular
page. And then down here, we�ve got three word
phrases. The obvious one would be �Search Engine Optimisation�.
Then finally, we�ve got a couple of 4 word phrases.
So �Training Courses Perth SEO� something like that or �SEO Perth Web Marketing�.
And as I say it�s all spot-on, because this particular website, as I say is one of mine,
is all about �SEO Training�, so that�s pretty good.
But as I say, rather than just looking at my website, which can be useful, just as a
quick check that the SEO is okay, but the real use of this little program is when looking
at other people�s websites. A really nice feature about this program is,
if you go to the SEO Quake Configuration options which is here, you can say �highlight nofollow
links�. You�ve got a nofollow link here, it will
show it with a line through it. So, if I for instance bring up Google. You can see there�s
a line through here because this is what is called a nofollow link.
Again, if you�re not sure what a nofollow link is, there are two types of links, follow
and nofollow. A nofollow link, basically doesn�t pass page rank, or link juice, if that makes
no sense, just check out my premium SEO training courses, or just google it, and you will get
more information there, but it�s quite useful sometimes to just be able to see visually
like this, whether a link is follow or nofollow. Obviously, I could go look at the code in
the background and do that way but this is nice and visual.
If you�ve got Google Chrome, the installation method is very similar, you just simply click
up here. You go to where it says �Settings�.
Go to where it says �Extensions� over here.
And if you want to add a new extension click on �Get more extensions�. You click on
that. In here you just search using the phrase �SEO
Quake�. And there we are, that�s SEO quake.
And you click on here where it says �Add to Chrome�. As you can see it�s got very
nice reviews and lots of them. So are just click here where it says �Add
Extension�. And there you are, as you can see.
So, if I close this down for second and we will restart it.
And again, if I go to my www.4seotraining.com.au website.
So again, just like before even though I�m using a different browser, you�ve now got
this SEO quake toolbar up here. And again, if you click here, you can determine
what you looking at, with more settings here. So, you can customise the way it is displayed
and what is displayed. It�s one of those things, the more you look, the more you see,
but the reason I like is because it just gives a little snapshot.
Also, one other thing I didn�t actually show you. This works obviously in both browsers.
If I just bring up Google and do a search, for instance for �SEO training Perth�.
As you can see within the results here, you�ve got the equivalent of the little bar, in every
single listing. That�s kind of cool. So, it�s a very easy way of seeing how many
back-links people have, what�s a ranking they�ve got, what their Alexa rank is, check
out their source, and as I say is just a nice way of comparing things.
So, as you can see in this particular case, that�s when this website was set up. In
2010. This one here were set up in 2009.
And so on and so forth. Let�s find another one.
That one here set up in 2001. And if I bring up a totally different website.
Let�s go for �Computer Training Materials�. So, I do a search here for �computer training
materials�, and as you can see, the first one here was set up in October 31, 1996. Which
is like up there with the dinosaurs. Incidentally this is one of my websites. So, as you can
see I�ve been on the Internet for a very long time.
And if you look at the matrices here. I�ve got an awful lot of links. And this site has
enormous authority as it�s called. So, there you have it. That�s SEO quake.
Is not the most powerful tool in the world but it is pretty good, and as I said if you
go and investigate it, you�ll find there�s a lot more there than I�ve quickly covered
within this very short tips and tricks introduction. The great thing about this is that it�s
a very quick, very fast way of exploring your competitors. Seeing how well they�re doing,
and seeing what�s good about their websites as opposed to your website.
So, go and install it, is totally free, give it a try. If you don�t like it, you can
just quickly uninstall it. Incidentally, the way you uninstall things,
is if you go here, go to �Settings�, go to �Extensions�, and if you decided you
didn�t want any more, you just disable it and then going click on the �Remove� icon
here, and it�s gone.