Social Media Marketing – Course Overiew

Social Media Marketing – Course Overiew


Hello! My name is Ernest Barbaric and I’m the online instructor for the Social Media Marketing Course. I’ve been involved with Social Media Marketing for over eight years now. I’ve created a social media certificate course at Mount Royal University. I also teach digital marketing at University of Calgary and I’ve developed certificate programs in digital marketing and digital marketing strategy at the Canadian Marketing Association. I work with a pretty wide range of businesses, non-profits and online retailers to national and international brands in the insurance, government and economic development industries. So the Social Media Marketing Course will be ideal for you if you are a marketing professional looking to update your skills, if you are an entrepreneur looking to start a business perhaps or if you are a small business owner and looking to promote and grow your business. Or maybe even if you are a skilled professional who is looking for new and exciting career
opportunities. The Social Media Marketing Course consists of 9 Modules. So you will learn what is social media marketing, why use it and the difference between paid, earned and owned media. We’re also going to look at social media channels such as Facebook, Twitter and LinkedIn. What makes them unique and how to optimize them for your marketing approach. We are also going to explore image, video and emerging channels such as Youtube, Instagram or Periscope and how these can be used as part of a marketing strategy. In Module number 4, we’ll look at creating a Social Media Strategy. In other words how to set goals and key performance indicators as well as how to define your target audience for your social media marketing activities. In Module number 5, we’ll look at Social Media Management and what is the role of a manager and the difference between a social media manager and a community manager, as well as how to reach out and connect with influencers. In Module number 6, we’ll look at Social Media Marketing Tools. Tools that are used for social listening, reputation management, social media analytics as well as measurement. In Module 7 we’ll look at Social Media Campaigns and what are some of the elements of a successful campaign, how to put one together and how to monitor and manage campaigns. In Module number 8, we’re going to look at a really interesting concept of user-generated content and consumer generated media. In other words how your audience can contribute to your marketing efforts and how you can engage them in the process and what are some of the pros and cons of using these approaches in your marketing. In Module number 9 we’ll talk about Viral Marketing and what are some of the advantages and disadvantages of trying to put together a marketing campaign. And if you’re trying to do so we’ll go over the elements that you need to include if you plan to develop a campaign that might have viral potential. Also included is a number of case studies of effective campaigns. Each module in the social media marketing course includes a balance of conceptual and practical skill building. And we’ll include forty to sixty slides that go into details of each of the concepts that we talk about. We’ll also include some examples and case studies that show you how these ideas are implemented by real companies and the results that they were able to generate. On top of that inside of each module there are also additional audio clips for extra insights and ideas, that you can listen to while you are reading the materials. And every module also includes a workbook if you want to go into much more detail in each concept as well as a quiz to test your knowledge. This particular course, the social media marketing course will be helpful if you want to learn the social media marketing skills that are in demand in today’s
market. What we’re seeing right now is that there are a lot more companies that are looking to in-source these types of skills. So before these used to be outsourced to agencies but now what we are seeing is that a lot of these companies are pulling those types of jobs inside, so this could be a really great career opportunity. This will be also helpful if you’re looking
to enhance your business and marketing skill set in case you’re considering a
career transition or professional upgrading. And finally, if you’re looking to start a business or you wish to help an existing business, grow their online presence with social media. If you would like to learn more about this course, please go to the eCdemy website at ecdemy.com for more details and to sign up for this class. I look forward to seeing you inside and sharing some of the insights
and ideas to help you move forward in your business or your career.

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