Social Media Marketing Fails

Social Media Marketing Fails


We talk a lot about content marketing and
how important it is for your social media pages. It’s not enough to be present and active
on social media channels because of the widespread use of online platforms for marketing. If
you’ve noticed that your content is not taking off like it should, start with an objective
review of what’s working and what’s not. Do you know what to look for? We’ve found the
common ways that people fail at content marketing. 1. Being a Know-It-All
There is a difference in being an expert in your field and a haughty know it all. It really
comes down to tone and presentation. Making points and sharing information is one thing,
but don’t proclaim yourself as the end all final authority. Be open to other opinions
and information, because social media is about conversation, not dictation. 2. Making Claims Without Proof
Your readers want proof to back up your claims. Use real data to support your opinion or your
own personal experiences. Word of mouth expert opinions, also known as social proof, can
also provide good back up. Support what you say and it will be harder for people to question
you. 3. Rehashing Other Content
There is a good chance that anything you are writing about, someone else has already covered
it. But this is no reason not to address common subjects. Instead, put your own spin and perspective
on whatever subject your are covering. Consider taking a counter approach. Make what you have
to say original and it will stand out. Lack of Focus
With any social media or blog posts, make sure they are coherent with a focused point.
No one wants to read nonsensical rambling or typo ridden babble without purpose. You
are always telling your story, so make sure the theme is clear. Consider how your readers
feel and will react to the content you post. Limiting Yourself
Having a focus is key, but don’t let it limit you to a narrow range of subjects to cover.
Stick to your theme but approach it from all angles. Make videos as well as blog posts
about what you do. Do how-tos, Twitter give=aways, and Instagram scavenger hunts. Make your business
the go-to authority on your social media channels by making sure you give people a variety of
useful content. Lacking Personality
It’s important to have a distinctive voice, corporations and small businesses alike, when
it comes to marketing. Many factors come along with branding, and one of those things should
be how your want your audience to perceive you. Boring brands are easily forgotten and
ignored. Stand out by highlighting individuals in your company for being themselves. Connect
with your audience by sounding like a person, not a faceless robot. Your companies online presence can seem overwhelming
to manage, but it doesn’t have to be. Knowing what not to do can be a better guide than
knowing what to do, because really, nobody knows exactly what to do when it comes to
marketing online. It’s easy to see what fails but harder to understand why. Being true to
your purpose and investing in customer engagement are really the only surefire ways to a successful
social strategy. Don’t over complicate things and you should be able to navigate the waters
of social media.

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