Social Media Marketing Tips for Small Business – A Big Boost

Social Media Marketing Tips for Small Business – A Big Boost


Today, we’re talking about five social media
marketing tips that anybody can do for their small business. And make sure you stick around to the end
where we talk about the very elusive, “What do I post for my social media posts?”. Stay tuned. Hi, I’m Mike Mancini, a small business owner,
entrepreneur, and small business coach. Today, we’re talking about five social media
marketing tips for your small business. If you like videos like this, do us a favor. Hit the subscribe button below, and the little
notification bell, and you’ll be notified when we do release new videos each and every
week. So, when we’re talking about marketing or
doing social media marketing for your small business, it can be absolutely overwhelming. But what you need to understand is, the biggest
thing, you don’t have to do it all. So, that gets us started right away. Number one, figure out where your audience
is. Your audience is not on every social media
platform. If your audience is tweens or teenagers, they
are probably not going to be found on Facebook too terribly much. They’re probably more on Snapchat and Instagram. So, that would probably take Facebook out
of the running for you on places where to start. You want to go to where your market is. If your market is 40-something mothers, then
Facebook probably would be a good place to start with your marketing. But the key is to figure out where your market
is at. If you have something visual, Pinterest might
be a great place to start your marketing. But figure out where your audience is at,
and go to that place. Number two, start small, master it, and then
add another social media channel. So, what do I mean by that? If Facebook is the place where your clients
or your potential customers hang out, then you’re going to want to go to Facebook and
learn how to use the system. Learn how to grow your following, learn what
to post, what not to post, times of day to post. Learn everything you can about that specific
social media platform. Once you’ve gotten a very good grasp on it,
then you can move to another. There’s nothing worse than trying to divide
your efforts and doing all of them at once, because I promise you, alls you’re going to
be doing is spinning your wheels, and not gaining any traction on any one individual
platform. In fact, chances are you’ll just be spinning
your wheels on all of the platforms versus just one. So, find one, master it, get your following
on there, start growing your following, and then go to another channel if you need to. Number three, and I’ve already touched on
this, but I feel it’s big enough that I must repeat myself: you don’t have to master them
all. If your audience is not on Twitter, why would
you even bother having an account? If you want to have one just to show that
you have a business presence, that is one thing. But you should not feel that you have to have
an account on every single social media platform, because your clients, chances are, there might
be some on those platforms. But the chances are they kind of congregate
on one or two. You don’t have to master them all. In fact, we kind of concentrate mostly on
our YouTube channel now. We’ve gotten away from Facebook because we’ve
found that more people … We are getting more clients off of our YouTube channel. So, we’ve really put our focus there. Sure, we have a pretty good Facebook following,
but we’re not really putting that big of an effort towards it right now. We’re just kind of maintaining. We’ll probably try and grow it a little bit
later. But right now, all of our focus is on our
YouTube channel, so that’s really where we’re putting all of our time. So, figure out which one that you want to
start with, and master just one of them. Remember, we’re not trying to master everything. We’re trying to master one. Number four, and this one I want to give a
great example for: you don’t have to update daily. I promise you, your followers are not watching
every day to see what you update. And if you are updating every day, chances
are they are … Unless they are obsessed with you, they are not watching every single
thing that you post, or reading it, or following it, or whatever, or liking it, or whatever
it might be. So, you should pick and choose, and make sure
it’s valuable content for your following, but you’re not just wasting their time. And the example I want to say is, we had a
client that we went and met with, and she literally had posts for all of her social
media accounts. And I think at the time she was running three
of them. But she had posts out for 90 days on all three
of them. She had them all scheduled out, so she literally
had sat down and written posts for 90 days, each day, on all three accounts. So, 270 individual posts she had written and
scheduled. But the biggest problem was those actually
were not getting her any followers: she was losing them. And when I showed her that, I said, “Because
your posts don’t mean anything.”, and we’re going to touch on that one in a second, but,
“Your posts don’t mean anything. You are literally posting just to post. It’s not valuable information. People are probably tired of seeing you talk
about the weather, or the baseball game, or whatever it might be. But the problem is is that you are posting
too much, it was not relevant or important content to those people.” So, don’t post every day unless you absolutely
need to, or it’s valuable content that everybody needs to see. But chances are, you probably won’t post every
single day unless you have a massive following, and then you could probably get away with
it a little bit more. However, when you’re trying to build it up,
you don’t want to scare people off. You want to bring them in, and you want to
keep them there. And last but not least, what do you post? Everybody struggles with this, especially
when starting their own small businesses. “What do I post about? I don’t know how to talk about myself. Do I talk about myself? Do I talk about my business? Am I talking about my business too much?” You get the idea. The first place that I always start is testimonials. If you’re starting a business, you probably
have done the job for other people. Have them write you out a testimonial. And the way you can just put it on your post
is, “Hey, we got this great testimonial from Bob, who said, ‘Blank, blank, blank.’ Thanks so much, Bob. We really appreciate your business. Let us know if we could help you out in the
future.” Right? You’re just telling people that, “Hey, we
are legitimate. We did a great job for this guy. Here’s these awesome things that he had to
say, and how much we appreciate him sending that testimonial in.” You don’t want to post all those in a row
though, right? So, you’d start maybe with a testimonial. Great. The next one, you might want to start is a
“problem, solution, outcome”, is what I like to call them. And it’s very easy. You just literally say, “Okay, so we had Susie
who called us …” And you can change the names, obviously. “We had Susie who called us and said she had
this problem. Here was the solution that we came up with,
and here was the outcome. So, Susie came to us with this problem, and
we presented Susie with our one, two, three solution, which means one, two, three,” gave
her the points. “And then the outcome was she was extremely
happy. In fact, she was so happy she gave our contact
information to her neighbor before we even left.” Right? So, you’re seeing a problem, solution, outcome,
and the reason is you’re trying to connect with people who have those same problems. And if you’re telling a story about that,
they may connect with that and be like, “Oh, I have those same problems as well. Maybe I should call this company.” They know how to solve it. Another one could be case studies. Case studies are great. So, you can start talking about how you’ve
worked with a client for a while, where they were when you started with them, where you
have taken them to. Maybe the journey a little bit. It doesn’t have to be too horribly long, but
case studies do tend to be longer posts because you want to give a lot of relevant information. But that’s an idea for you to go with. Next, before and after. If you have visual things or if you have a
service business, you can show a picture of before, show a picture of after, and talk
about the client, though. Remember, it’s not all about you. It’s about what you could do for other people
to help solve their problems. So, you can say, “This person had this problem. Here was the solution. Here’s the outcome.”, and show these pictures. That kind of falls into the problem, solution,
outcome. But visually, before and after pictures are
absolutely phenomenal. Last, you could do promotions, offers, or
new products. If you have a new product that come out that
is very relevant to your following, then I would post it there. If it’s not relevant, don’t post it. You don’t want to be posting products every
single day unless that is working out for you. But if you’re posting stuff every single day
and you’re not getting any likes, or you’re not getting any feedback, or people are unfollowing
you, then you know you’re doing something wrong. So, keep track of your statistics. Keep track of your followers, keep track of
your likes for each individual post, and say, “You know what? I see that once I posted these five ones,
I lost half my audience.” Then you know that that’s the wrong kind of
content. If you have any other tips for helping promote
your small business on social media, do us a favor, leave it in the comments below. I’d love to hear more about those. And if you’d like to see more videos like
this, do me a favor. Over on the right-hand side, there will be
a couple more videos that will help you master your small business. Thanks so much for watching.

One comment

  1. Let us know if you have any other Small Business Social Media Marketing Strategies that you use. Let us know in the comments below.

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