Stop Targeting Kids – Online Marketing – Stealth Marketing

Stop Targeting Kids – Online Marketing – Stealth Marketing


Hi. I’m Kerry Connolly Cooper. Brand Manager at Chewbos. And I’m in charge of child content and targeting. In the snack food industry we’ve had to move towards… …more stealth like marketing techniques. Nowadays we use more engaging, emotion focused ads… …or content to target kids. And if they like it. That helps us to spread into their social feeds… …and their friends social feeds. I guess it’s kinda like… …a virus. Tell junk brands to stop targeting kids. Join the movement at irishheart.ie.

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