The Best SEO Tools for Beginners | Neil Patel

The Best SEO Tools for Beginners | Neil Patel

Do you find SEO confusing and hard? Don’t worry, we’ve all been there. But what if I told you that
there’s a handful of tools that are amazing for
beginners, and will solve all of your SEO problems? Hey everyone, I’m Neil Patel,
and today, I’m gonna be sharing with you the best
SEO tools for beginners. Before we get started, make sure you subscribe to this channel. Subscribe, follow, like, share, I appreciate anything you do, and by doing that, when you subscribe, each week, as I release
these marketing videos, you’ll be able to get notified
when they come out there. The first tool I have for you is Moz. Moz is a really simple
and easy-to-use SEO tool, especially for beginners. They have a really pretty
and nice user interface, in which, when you add your website, it’ll show you all of the errors. Those errors will be your on-page errors. Do you have duplicate content? Are your title tags messed up? Whatever it may be, Moz
will monitor your website, and notify you when there’s problems, and they’ll even tell
you which ones are urgent that you should be fixing first, and which ones aren’t as important. If you’ve heard of Moz, just leave a comment below saying yes. If you haven’t, leave a comment saying no. I’m just curious to see how
many of you guys have used Moz, or even heard of it. The second tool I have
for you is Ubersuggest. What Ubersuggest allows you to do is find more keywords to go after. The thing with SEO is
you need more keywords. The more keywords you’re targeting, the more potential traffic you can get. You’ll find that you already rank for certain keywords over time, or you are going to rank for
certain keywords over time. As you find out what
keywords you’re ranking for, what’s driving you traffic, you should put those
keywords into Ubersuggest. It’ll show you all the
long-tail variations of those keywords. For example, I rank for digital marketing on page one of Google. By putting in digital
marketing into Ubersuggest, it’ll show me all the other similar terms to digital marketing. And because I rank for the head term, Ubersuggest is providing
me the long-tail terms. These are three, four, five-word phrases. By integrating these three,
four, five-word phrases onto my content, that
webpage that already ranks for digital marketing,
I’ll find that I’ll quickly start ranking for all the
long-tail terms within 30 days. To do this, you need
to take those keywords that are relevant to your
article, and integrate them in. Sometimes you can just
add in those keywords, other times you’ll have to
expand upon your content to make it flow and make all sense. Don’t just add keywords
just for the sake of it, it has to flow with
your article or webpage that you’re doing this with. The third tool for you is BuzzSumo. When you’re trying to figure
out what content to write on, the last thing you want
to do is write content that no one wants to read. But here’s the cool part about BuzzSumo. There’s already a lot of
content within your space. Type in keywords within
your space, and BuzzSumo will show you all the popular
articles that have done well. You want to take this not
to copy those articles, but instead, to give you
ideas of what people like versus what they don’t. BuzzSumo bases this on social shares. So you know if you create
content that’s similar to this, you’ll do well on the social web. That’s on sites like
Facebook, Twitter, LinkedIn, you get the point. That’s why you want to use BuzzSumo, because the last thing you
want to do is write content that no one wants to read. The fourth tool for you
is Keywords Everywhere. Keywords Everywhere is a free
Chrome extension in which when you perform searches on Google, it’ll show you other related keywords as well as the search volume
for all these phrases. So when you’re just doing
some Google searches, at least you’ll find more keywords that you could be going after. The fifth tool I have for you is Ahrefs. Ahrefs has this cool feature
called the Linked intersect. What the Link intersect
does is it shows you who’s linking to your
top three competitors, but not linking to you. The reason I love using
the Link intersect is, if people are linking out to
multiple of your competitors, there’s a good chance that
they’ll also be willing to link out to you. If you reach out to a
website that only links to one out of 100 of your competitors, it’s gonna be really tough to e-mail them and convince them to link to you. But if someone is linking out to a handful of your competitors, it means
that they’re continually open to linking to more and
more people within your space. And that’s why you want
to use the Link intersect. The next tool to check
out is Google Trends. Google has continually pushed
brands more than anything else over the last year. You want to build a brand. The reason you want to
use Google Trends is, it’ll show you how well your
brand is doing over time. You go to Google Trends,
you type in your name versus a competitor, and they’ll show you which brand is bigger. You want it to continually grow over time, and a great way to make
it grow, is by leveraging a omnichannel approach. That’s doing things
like content marketing, using tools like BuzzSumo,
which we talked about, doing things like link building, which again we talked
about, right, using Ahrefs. Doing things like updating your content, going after more phrases so more people can find you over time. You can do that by using
tools like Ubersuggest, which again, we talked about. But the cool point about Google Trends is, it tracks your brands, not just over time, but it shows you how your brand is doing in different regions and countries. This is huge if you’re
not a global company. That way you can see
which regions or areas you need to improve upon the most. The last tool I have for
you is Answer The Public. When people are searching
Google, a lot of times they’re asking Google questions. You want to make sure you’re at the top for all of those questions. You know that site Quora? Quora gets so much
traffic ’cause all it does is just answer popular questions. Why can’t you answer these questions on your own website? Answers The Public, like if
you put in a keyword such as, marketing, it’ll show
you all the questions related to marketing. Now you can update your website to cover all these questions
that people are searching for, so you can get the most
amount of traffic from Google. So that’s it. Those are the tools that you
should use as a beginner. If you have any questions,
leave a comment. If you enjoyed the video, like the video or share it with other people,
and make sure you subscribe, so that way, each and every
single week, you can get the latest and greatest when it comes to online marketing advice, for free.


  1. Unbelievable content for a newbie on this subject (SEO) very much thank you for what you share here. Just Curious -is there anything left for your self other than those you share with us? Thank you again.

  2. I´m a begginner, and this video is one of the best I found about SEO tools and the differences between each with the others in a singl language, easy, concrete, just answer doubts. CONGRATS it is really helpfull.

  3. No….your video are so informative and not boring love them…I have started a business that could revolutionise the way people buy tyres-online….My website is nearly ready (accompanied by an app) I have £7000 to put in to marketing and need to get the best bang for my money….what would you suggest? I was think putting it all in to google ads at approx 50p per click

  4. Hey Neil – love the videos! I tune in often. I was wondering if you could make a "case study" video showing how you used these tools when helping clients to demonstrate different use cases to put things into context. In one video you mentioned starting a blog to learn SEO, but showing how it's done might be useful content to tie everything together as well. Just a thought!

  5. When are you going to be in europe attending any conference or have a speach? Would love to see you live!

  6. Hey Neil! I have become your absolute fan! I have just started with the blogging and I have "n" number of questions in mind. When I see your videos, I get feeling to talk to you to get my answers. I know that would be difficult for you and everything comes with practice. But hats off to your knowledge!

  7. Thank you sir Neil Patel put him but I still confused I was studying understand wish yes hopefully I can😊🙏

  8. Moz and serpbook are 70+$ a month each… I can't afford that for a single blogsite that I'm not even making money from yet. If my revenue comes from ads+affiliate marketing, is moz or serpbook worth it?

  9. No to moz. Can’t wait to try it!!

    Hey Neil – do I need to write blogs to drive traffic to my website? I’m a wedding videographer. I want to work on images and videos. I am trying to figure out what is the best form for writing content will drive my customers.

    Thanks for all that you do!!! I am really loving the details you provide so I can take action to improve my SEO. My page ranking is the dumps – I will be updating you later with hopefully tales of improved page rankings!!!

  10. Hi neil.
    Thank you for introducing a nice tool.
    I'd like to hear about UBERSUGGEST, but is it sometimes a server problem that slows down?

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