Trade Marks and Social Media

Trade Marks and Social Media


Hi, everyone, Ian Aldridge
from Progressive Legal, talking about trade marks today. If you find somebody out
there copying your product, or business photos on Instagram or Facebook or wherever on social media, you’ll know when it
happens, you’ll see it, it’s very, very clear to you. If that happens, step one,
don’t engage with them, take screenshots of all
the offending material, and then come to us as
soon as you can after that, and we can have a look
at it for you and see whether there’s enough evidence
that they’re infringing your intellectual property. We can also take steps to
secure various trade marks, if you haven’t done that
already, before we then engage with them and write then
a cease and desist letter which, will amongst other
things, tell them to stop and point out the exact offending material and request that they
take it down immediately, otherwise, there will be consequences and legal action coming after that. So it’s a really serious,
unfortunately, there’s so many people nowadays that just
don’t have an original thought in their head and just
feel like they need to springboard off everybody
else’s hard-earned ideas. Packaging, even, for products, logos or bylines, tag lines,
and because you’re visible out there in the market, it’s
a double-edged sword, really, because people can see you,
which is great, but also, some people that you don’t want seeing you can also see you and see what you’re doing and potentially copy you, if they are one of those people, and unfortunately, they’re just out there. A lot of them won’t stop,
unfortunately, until they’re told by a lawyer to stop, because
they just think that they can get away with it, and don’t
have the moral compass that you and I have, and will
just literally try and copy everybody else until they get told not to. So unfortunately, that’s
the reality of the world we live in, but there are just
a few tips just to make sure if you do have something
like that happen to you, try and not engage with
them or get too riled up about it and engage in any
warfare, also, don’t put them on notice that you know,
straightaway, until you’ve done what you need to do to
get the right advice about any potential things
that we need to protect first, before we go on the attack. Okay, thanks very much,
hope it helped today.

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