What Are Google Local Services Ads? | Answers to Your LSA Questions

What Are Google Local Services Ads? | Answers to Your LSA Questions


If you run a service-based business,
listen up! Google has a tool called local services ads that can have a massive impact
on your business’s lead generation efforts. But what are local service ads?
Keep watching to find out. What are local service ads? Local service ads, or LSAs
are a pay per lead advertisement for service based businesses, and these show
up at the top of Google search results. That’s right folks you heard that
correctly. LSAs are a pay per lead tool meaning you don’t pay when someone
clicks on your ad. The cost of an LSA only comes when someone contacts you
from the ad. I’ll explain more a little bit later. Why use local service ads? Local
service ads are a great way to drive leads to your business. In the past, if a
customer needed to look for a plumber they would search local plumber and see
a Google my business listing. They might see some ads, and then they would have to
go to a website and research any licenses a company should have and vet
the plumber themselves. It takes a lot of time and can be frustrating, especially
if you really need a plumber right now. A business, if you’re running an ad, you’d
be paying per click even if that customer didn’t end up contacting you
ultimately giving you a call. Local service ads change that by compiling a
ton of necessary business information for the potential customer and
guaranteeing that your business is trustworthy. This makes it easier for
your potential customers to get in touch with you. They also got rid of the cost
per click model and have you pay for actual business reaching out to you from
your ad. All around LSAs save everyone time and money. What’s in a local service
ad? Local service ads or the ads that pop up at the top of certain local search
results include your business name, your rating, your service area, your hours, your
phone number, and the Google guarantee badge. Your LSAs will include this Google
guarantee badge which will help you build trust with consumers. When you
click on a local service ad you have that information and so much more.
Your business profile includes details like reviews, your bio, licenses and
information, and business hours. The information included offers almost
everything a person needs to make a decision.
It takes what could be hours of frustrating research for a consumer and
instead makes it easy and fast for a shopper to find your business. How do I
create a local service ad? You can sign up for local service ads through Google
Ads. Partner with an agency like WebFX and
we can create and manage your local service ads for you. When you go to the
LSA homepage, click the get started button. This will take you to a welcome page
where you’ll fill out your information. Local service ads are available to a variety
of service based businesses, but there are some limitations. The focus of LSAs
right now is mainly on home services, so if you’re not a home service business,
LSAs are probably are not right for you just yet. LSAs aren’t available
everywhere either but you can check your eligibility with Google when you go to
sign up. Google has a whole list of businesses that qualify for local
service ads. A few examples of these companies eligible for LSAs are:
carpet cleaners, electricians, plumbers, HVAC, and roofers. Check the Google LSA
information page to see if your business is included in this list. Then
fill out your business information and get one step closer to having your
business listed at the top of Google’s search results. You can manage your
account online or on Google’s local service app, it’s that easy. How do you
get the Google guarantee? You get the Google guarantee when you sign up for
your business’s local service ads and go through Google’s background check. It’s
free. The background check lets Google guarantee you as a safe choice for
potential leads. Google will require that any business owners or employees out in
the field performing services undergo a background check.
While the Google guarantee will cover up to two thousand dollars in refunds
if a customer isn’t satisfied by your work, but the caveat is that they have to
have found you through an LSA. How much does a local service ad cost? Like I
said before, LSAs follow a cost per lead bidding model. How much a lead costs
varies for the number of reasons like what industry you are in, or what area
you typically serve. The best part is you get to set what you want to spend weekly
and monthly for your budget. You might spend some more than your weekly budget
in some weeks and less during other weeks, but you’ll never go over your
monthly budget. It all depends on the number of leads you get from an ad. Now
that you know what Google local service ads are, you’re ready to get started. Are
you ready to get started with local service ads but need some help? Check out
our local service ads management services and see how our award-winning team
can help you and your company earn more leads. Contact us to start driving leads
with your LSAs today.

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