What I’m Most Excited About in 2020 as a Digital Marketer


– 2019 has been an amazing
year for me so far. I’ve had a lot of impact
in the SEO community and the marketing world. But I’m even more excited for 2020 because there’s some things that are going to change drastically. Not just in what I’m doing but just the overall marketing industry. Hi, everyone. I’m Neil Patel and today, I want to show what I’m
most excited about in 2020 as a digital marketer. (upbeat techno music) Before we get started, make sure you subscribe to this channel. That way, as I release more content and more videos like this, you’ll get notified. If you’re on YouTube, click the Alert notification. The first thing I’m excited for in 2020 is an omni-channel approach. I’ve been talkin’ about
this a lot in 2019. In 2020, we’re going to
see this more than ever. Now, yeah, you can be like, “Yeah, I make “good money from SEO. “I could make good money
from Pay Per Click.” Algorithms are becoming tougher. But there’s new channels
that are opening up that aren’t as competitive. And if you can leverage
all these channels, you can do well. For example, there’s a
company called Jetson AI that allows you to monetize
your traffic from Google Voice and things like Alexa Home, right? So that way, when people are
on Google Voice or Alexa, they can go and order
products and services from you from these voice search devices. Which supposedly by 2020,
according to Comscore, half the searches will be voice related. That’s why I’m excited
about omni-channel approach. Yeah, sure, the existing
channels that you and I are familiar with, they are saturated. But there’s always these new
channels that are coming up that aren’t as competitive. The second thing I’m excited
about is content marketing has gone way above and beyond
just text-based content. According to Myles,
roughly 21% of the results that show up in a Google
listing are video-based. Did you know that Google
also ranks podcasts? They can transcribe your podcast and show it within the search results. That means now if you
want results from SEO, you don’t just have to
create text-based content. You can do more videos, you can do podcasting. All these things are going to
start driving you more traffic. And they weren’t as effective in 2019 because podcasting, you
really just right now in 2019 get traffic from the iTunes store. But you can’t really get a ton of traffic from Google search. That’s changing and that’s beautiful. because that means that all
the other forms of content that you produce will also
start getting way more traffic, way more love. If you haven’t started producing
those types of content, make sure you start doing so in 2019. That way, in 2020, you’ll
see the effects of them and more traffic coming your way. The third thing. Personalization is huge. You’re going to start seeing
fridges and offline devices start giving you customized advice and marketing campaigns for you. And I can’t wait for that. Nowadays, when you cook,
your stove will tell you ingredients, recipes, all these things. There’s even crazy technology
for things like ovens. Such as, the June Oven. So you’re going to start
seeing marketing integrated into these devices which
you and I will be able to leverage much more in 2020. Hard for us to do that right now in 2019 because the technology
isn’t fully there yet. But I bet you in 2020,
more of it will be there. The fourth thing that I really do love is chat works extremely well right now. My buddy, Yanee from Nextiva, one-third of his sales
roughly come from Intercom. I bet you in 2020, more
sales will even come from things like live chat. So make sure you add it to your website. Have more sophisticated bots, and make sure you have
humans to take it over. If you don’t have the
humans to take it over, you won’t generate a high
ROI from these chat services. And in 2020, it’s going
to work so much better than in 2019 because people
want instant gratification. They don’t want to wait a while. They want to talk to someone right now, right then and there,
without picking up the phone. Live chat is amazing for that
and I bet you you’re going to start seeing things like live
chat being more video-based. So these solutions will
start integrating more videos so you can actually
interface and communicate with your potential customers. Now, speaking of chat, the next thing that is
going to be huge in 2020 is going to be chat bots. Specifically, Facebook Messenger. Whether it’s MobileMonkey, ManyChat, whatever platform you decide to use, they’re going to be huge in 2020. The reason being is Facebook Messenger is eventually going to be
integrated into WhatsApp, Instagram, it’s going to be
integrated into all their services. It’s going to be highly used. Think of it this way: WhatsApp
is used more than just traditional text messaging from a iPhone in different parts of the world. Sure, in the United States
more people may be leveraging, let’s say, text messaging
from their mobile phone because it’s free. But in most countries, that costs money. Hence, WhatsApp is really huge. And once Facebook Messenger
starts integrating all these services, chat
bots are going to be way bigger than they are today. The sixth thing that
I’m really excited for is the internet of things. In other words, smart device marketing. You’re going to start seeing way more ways we can monetize and
market on smart devices. Whether that’s just Alexa, whether that’s your mobile phone, whether that’s a iPad, it doesn’t matter. People are developing
more and more technology. I mentioned this a bit earlier
in this video, Jetson AI. They’re already creating AI technology so people can start selling
on things like Alexa devices. But they’re not the only ones. There’s a ton of players in
the space that are trying to create technology to
monetize smart devices better and make it easier for marketers. And the last tip, and I’m most excited about this one, is Ubersuggest. I can’t wait for 2020. In 2019 I’ve already done a ton of things in Ubersuggest such as,
providing free rate tracking, providing a log-in that alerts
you when things are good or bad with your SEO. Providing even more key risk suggestions through things like
comparisons and questions in a bigger keyword database. But I’m really excited for 2020 because I’m trying to build a tool
that does the SEO for you. In other words, it automates
a lot of SEO out there so that way you don’t have
to do it manually anymore. So, thank you for watching. If you want help with your marketing, right now is the time to start. Check out my ad agency,
Neil Patel Digital. And if you like this video,
leave a comment, like it, share it, tell other people about it. And if you have any questions, of course, when you leave a comment, I’ll make sure and
respond and help you out. Thank you for watching.

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