What Is Digital Marketing? | Digital Marketing Tutorial For Beginners | Edureka

What Is Digital Marketing? | Digital Marketing Tutorial For Beginners | Edureka


Hello, everyone. This is Vaishnavi
from Edureka and I welcome you all to
this interesting session on What is Digital Marketing. Over
the past few decades, marketing has had to keep up and content
with leaps in technology and our relationship to it ever
since. In today’s world where the internet is entwined with everything we
do, the importance of digital marketing
has become very clear. It has also become
an integral part of what business means
to its customers. So this video will help you
learn about digital marketing on the whole but
before we get started, let’s take a quick look
at the agenda for today’s topic. So first of all, I’ll be talking
about the evolution of digital marketing
in this topic will understand how digital marketing
came into existence. What is the history behind it? And what was the Major
Impact it had so once you’re clear
with the evolution of digital marketing
will move ahead and take a look
at what exactly is digital marketing in this topic. You’ll understand the definition of digital marketing followed
by which you’ll also understand. What are the mediums through which you can achieve
a digital marketing next up we have why do we need
a digital marketing? So in this topic
you’ll understand why exactly digital marketing
is required next up. We have the scope
of digital marketing as you all know. No scope of any technology or any programming language
is very much important. So we’ll be discussing
about it scope and we’ll take a look
at the different types where you’ll be understanding
about SEO content marketing paid marketing and many more. So once you clear
with the types will move ahead and take a look
at the challenges that you’ll be facing while working on
digital marketing. So I hope the agenda
was clear to you guys. Now before we get started
subscribe to Edureka YouTube channel and click The Bell icon to never miss an update from us
on the trending Technologies. Also, if you’re looking for
an online certification training in digital marketing
check out the link in the description box below and also feel free to put
across any suggestions and any other topics that you want this to discuss. So let’s get started in this world where we have
more than hundred million people who use social media on a regular basis are expected
to be at least familiar with the core topics. Of digital marketing
in simple terms, I would say it digital
marketing is the promoting of products over the Internet
or any form of electronic media. Now people consume digital content on a daily basis
the like for example in the beginning we
would read all the news or the day-to-day in use
over the newspaper. But ever since we’ve
got smart phones, we’ve got tablets everything
is bound to the online activity. So very soon the traditional
Getting platforms will disappear by replacing it
with a digital Market, which will completely
take over the industry. There are so many advantages which you cannot
even count guys. Now if we talk about the history
or the evolution behind the growth
of digital marketing, this was first used
in the early 1970s where a programmer
called Ray Tomlinson sent the first email and through this
it was established that you can
communicate using machines. But this was just
the beginning the Lesser. Did they know that digital marketing
would create a revolutionary in the field of marketing as a number of users increase
the landscape evolved from email to search engines
like Archie Yahoo, Google eCommerce sites, like Amazon eBay and many more and also the better
starting point for the history of digital marketing
was in the year 1990. This was when the term
digital marketing was first Just in the launch of Archie
first search engine. Now. What is Archie Archie
is a tool for indexing FTP activities allowing
people to find specific files. Most of you might not know that Archie is a very
first internet search engine. This is when the
digital marketing term was first used then in the year 1993 the first clickable web advertisement
Banner was released. So this is also another added
weighing for all marketing followed by which in the year
1994 Yahoo was launched which was the first e-commerce
transaction over net market and also in the year
1996 smaller search engines like hot pot and Alexa
were released next in the year. 1998. Yahoo! Launches Yahoo! Web search. So in this case digital marketing has already
been grown to one extent and this was also the birth
of Google Microsoft. Also launched MSN. Also in the year 2001 the first
mobile marketing campaign took place next in the year. 2003 WordPress was released. I think most of you know how WordPress Works any of
the content creators would know how a word press is used and also in the year
2000 for Gmail Facebook and Google goes life. These are the Milestones which digital marketing
has achieved 2005. You have YouTube being launched and in the year
2006 it was launched and also in the Year 2007
Tom Lowe Spotify was launched in the year 2008 and Google launches its first
real-time search engine results in the year 2009 and WhatsApp
has also launched in the year 2010, which I think this application
is used by most of them. What’s up is also a platform
for digital marketing India, 2011 Google Plus
and Google Panda was launched 2012 Knowledge
Graph was launched. By Google and also in the year 2013 Facebook
Messenger app was launched and also this is the year where Facebook took over
WhatsApp also in the year 2015. There was Snapchat. So this is exactly how digital marketing took
the mainstream one by one here by here. You can see that they’ve come
across so many challenges and they’ve discovered so many
new things the mass adoption of the internet into everyday
life is the single biggest event that has affected marketing
over the last few decades, although early desktop
publishing software in the first PCS caused search in print Marketing
in the 1980’s the computers where a little more
than glorified typewriter and also in the coming
few years the number of people using the web sword
from 16 to 17 million. So this is a very
huge number you can see that this How digital
marketing was in the play ever since the beginning now, let’s move ahead and understand
this concept in depth. So what according to you
is digital marketing, so it is just a platform
or it is just a medium through which you can get
a lot of followers or you can promote your product but that’s not it
digital marketing is one of those fancy new buzzwords
that is used in the recent days. It encompasses all
marketing efforts that promote your product or
brand using electronic devices or the internet it leverages
online marketing tactics such as mainly search marketing email
marketing social media marketing and mobile marketing
in order to connect with the current
and prospective customers. So if you go but the definition
digital marketing is basically internet marketing. It is also
referred as advertising and delivering through digital
channels the Animals can be social media platforms
mobile platforms email or web applications
search engines and websites to make
it simple for you guys digital marketing is any form
of marketing product or services that involves
electronic devices. So this is a major reason
why it’s been around for more than decades. Okay. So now that you’ve understood
what is digital marketing, let’s move on and understand
why exactly do you need to master digital marketing? What’s the need
what is the necessity for you to learn
digital marketing? The major reason
would be marketing has a lot of options guys. It is always related to the strategies
associated with it and also you can get creative and experiment with
every little aspect of the marketing campaign. But when you compare this with the traditional
way of marketing, this is impossible guys the task that you can complete online
cannot be done with the help of traditional marketing. So Traditional marketing firms
would be printing ads phone communication and also
physical marketing now say if you want to start
off your business and you want to promote them. You cannot go to everybody’s
house knock on their doors until I’m going
to start this project or I’m going to work on this would you please help me do it? No. Nobody in the recent
days do that. So one platform that you can actually put across
your views put across your ideas about what you’re going
to be doing is digital marketing so you can actually We
get a lot of support from the other people who are already working on it and also you can get
a lot of guidance. So this is exactly why you need
to master digital marketing. Now that you guys have
understood why this is required. Let’s move ahead
and take a look at the scope of digital marketing
digital marketing has several smaller divisions that work in different
directions yet contributing to the overall growth of the firm basically
digital marketing is Considered as an umbrella term which is also known
as data-driven marketing and operates over
the digital platform that is the internet
for the introduction and promotion of various
goods and services. The future of digital marketing
is booming not just in one particular country, but all parts of the world
in the year 2016. The industry was taken
by surprise with over 1.5 lakh job opportunities
in the digital marketing. Domain well what followed this
was an even bigger surprise when the only first quarter
of 2017 marked close to 8 lack of job opportunities, the surveys were conducted
by a various forums, which have predicted this number
to grow with digitalisation in the nation. Now digital marketing industry
is at its peak and the moment due to many reasons are
these points it is flexible since the entire work
can be done on the internet. There is no Friction
of a particular place. It doesn’t matter if you are at office
or you’re at home, even if you are
at your native or any place, all you need to do is have
a device that is connected to the internet and then you are sorted
and it is very easy accessing. The digital media is
no rocket science guys. It is just a piece
of cake the newest of all the users used to take
a minimum of few days to learn how to operate
the digital media. This is purely
a user-friendly medium. It also has
high engagement ratio. This is also
considered to be true because the traditional media
are being completely overshadowed by the internet
LED digital marketing due to the high
engagement factors, the brands and companies have
begun to give extra emphasis to the ad campaigns
run on the Internet or over the television
advertisements and the next we have the job opportunities. Like I mentioned the number
of job opportunities in the field of Digital
marketing is very massive. The more user engagement
the more job opportunities. The employment sector
has seen a major share of jobs generated by
the digital marketing domain The Courier scope in digital marketing seems
very attractive to masses and that is one of the major
reason why the professionals are learning this course
to enter the industry. So you will for sure
get a promising job if you take up digital
marketing course from editing. Car now and also it helps
in getting immediate results and advertisers running a social media campaign can
easily measure the performance of the campaign in real term without waiting
for long intervals. You don’t have to wait for any of the results that
you’re looking for. The result generation
is very easy. So these are the major reasons of the scope where digital
marketing is required. Now that you’ve understood about
the scope of digital marketing. Let’s move ahead
and take a look at the Oops, pretty sure most of you
guys would have come across the types might not know
it might be the type. But yeah, let me just talk
about the different types of digital marketing. So the types
of digital marketing include SEO email content
social media and mobile. So first, we’ll start off
with learning about a CEO. So what is seo seo is basically
a search engine optimization. It is a process of of Optimizing
content technical setup and reach of your website so that your pages
appear at the top of the search engine result
for specific keywords. The ultimatum is
to attract customers or visitors to your website when they search for products or Services related to your business SEO
also enforces the need for user-friendly website
valuable and engaging content and credibility for other
websites and customers or Visitors are to recommend you
by linking to your website or tagging you
in our social media posts. So in order to generate
traffic to your website, you can follow the procedures that are on page SEO
off page SEO and Technical SEO. So this on page SEO
focuses on the content that exists on the page
on the website if you want to research
about a keyword for their search volume or the intend you can answer
questions for readers. drunk higher on the search
engine result Pages now talking about off-page SEO
this SEO mainly focuses on all the activities that takes place off the page when looking to optimize
your website now talking about technical SEO
this SEO mainly focuses on the backend of your website, like for example image compression CSS file
optimization and structured data are the different forms
of technical SEO that can Easy
of websites loading speed so this is about SEO
or search engine optimization. Now that you’ve
understood about SEO. Let’s move ahead and take a look
at content marketing. So this is a famous saying
called content is King. Have you guys heard of it? Well, yeah, you definitely have
to Quality is the fuel that drives your digital
marketing strategies. So content marketing
denotes the creation and promotion of content assets
in order to to generate brand awareness lead
generation traffic growth and customer interaction. So if I say content
marketing the first thing that anybody would think
of is creation of videos writing blocks and infographics YouTube is
the second largest search engine on the internet and videos are
completely taking over the digital marketing world. So the content marketers or the content creator
is make videos that help in brand
awareness lead generation and many more A recent
report also shows that 75 percent of marketers say video
conversation rates outperform other marketing content
making videos is also one of the way in order to get
your content to rank now talking about blog writing and Publishing article
on a company blog will help you demonstrate
the industry expertise and generate organic
search traffic for your website. So this is exactly a how content
pocketing Works do note. This guy’s creating content and offerings relevant content
helps your audience to take you as a valuable
source of information. So always make sure that the content
is very interesting so you can grasp their attention
now next we have paid search. I think most of you know
what this paid search this is also called as pay-per-click
pay-per-click not paperclip. It is pay per click. So this advertising refers to the sponsored result on
the search engine result pages. So if you search
for any of the content, if you find the word add
below the title of the topic that is the paid search. So that is actually
a paid advertising guys PPC ads are visible flexible and effective for many
different types of organizations with this paid search. You can only pay
when your ad is clicked. You can also tailor
your ads to appear when a specific search
phases are entered or targeted some of the channels where you can use
PPC are paid ads on Facebook Twitter ads and
sponsored messages on LinkedIn. So now that you’ve understood
about the paid search, let’s take a look
at the social media marketing social media marketing
promote your brand and also the content
on the social media channels in order to increase
your brand awareness Drive relevant traffic. Also generate possible results. So if I say social marketing what will be the first thing
that comes to your mind? It would be Facebook
Twitter Instagram LinkedIn and many more. So people these days mainly rely on the social networks
in order to discover research and educate themselves about
a brand before engaging with it. So for marketers, it’s not that tough
to just post on Facebook or LinkedIn accounts
you should also, we’ve social element
into every aspect of your marketing activities in
order to create an opportunity for sharing now talking about email marketing major
companies usually communicate with their audience or customers through
email marketing emails are basically used to promote
contents events and also talk about the discounts and also it helps in directing
people to the website and also in order to succeed
in email marketing your You should satisfy all
the core attributes like it should be trustworthy
that is you need to generate people’s trust with the help
of an email relevant. That is the image
would be relevant to the topic or the subject that you’ll be discussing
about conversational. Okay. So always make it conversational
guys make them feel that you’re talking to them just
like a colleague even though you don’t know them. You just have to make sure that you’re being
placed into them. You’re portraying yourself
to be pleasant be coordinated. And across the channels
that is you need to be on time with your
marketing males strategic. You should always have
a strategy to drive the customers to your website. So now that you’ve understood
about email marketing, let’s take a look at mobile marketing mobile
devices are becoming an integral part of our lives. And hence. It is vital for marketers to understand
how to communicate on this channel effectively. Like I mentioned you have social
media marketing all these Social media marketing applications
can be downloaded on your phone and also you can use SMS. So these are the different types
of digital marketing which is available and also
finding the right method for your business is
the key to success. So now that you
guys have understood what are the different types, let’s move on and take a look at the final topic
of the discussion that is what are the challenges
that you will face while working with
digital marketing. So the first challenge would be be building
an effective website. So this is an obvious place
to start when a business decides to go online. The first challenge you will be having is to build
the best website possible. Some small-scale Industries
are already looking for professional web designers who can make their
websites look pleasing and also deliver
a great user experience. So the way your audience
experience our online presence is a huge factor in the success
of your marketing efforts. So this is a promising Challenge and understanding the audience
So speaking of attracting the right visitors or a customers
many small-scale Industries. Don’t fully know who to Target. This is where by a Persona comes
in handy buyer personas are essential in
the digital marketing World. They are semi
fictional representations of your ideal customers. So you need to build a rapport
with the customer and know Know what exactly they’re looking for
if they’re looking for something that your business deals with you can actually make
a first point of contact and also follow up
on their progress and the next thing would be
creating valuable content. Even if you have
a small scale industry, which has a good-looking website
without valuable information. Your marketing won’t deliver
results as expected content that is targeted
and relevant to your bias. Persona can attract
the right way. A toast to your site. Ideally that’s a lot
of content to create next up. We have promoting content. Even if you’re creating
an awesome content and deliver your value
or ideas to the readers. There is another component
that is often overlooked that is promoting the content. There are several ways. You can feel your content
distribution all of which you can take up some substantial
amount of time to do that is social media. This is one of the best Forms where you can actually
promote your contents like Facebook Twitter LinkedIn
YouTube and also email. So this is about the challenges that are definitely
hurting the businesses. Okay. So with this we come to the end of this discussion
on what is digital marketing. I hope you guys are
clear with everything that has been discussed
in this session. And also if you have any queries
related to any of the topics, feel free to reach out to us, and also please do put
them up on the comment. Symbols and we would get back
to you at the earliest. Don’t forget to like
share and subscribe. So that’s it from my end guys. Thank you and happy learning. I hope you have enjoyed
listening to this video. Please be kind enough to like it and you can comment any
of your doubts and queries and we will reply them at the earliest do look out
for more videos in our playlist And subscribe to Edureka
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  1. Got a question on the topic? Please share it in the comment section below and our experts will answer it for you. For Digital Marketing Certification and Curriculum, Visit our Website: http://bit.ly/33YqVBY

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