“Why Is My Email Going to Spam” www.emaildelivered.com “Spam”

“Why Is My Email Going to Spam” www.emaildelivered.com “Spam”


Welcome to this presentation entitled: “Why
Is My Email Going to Spam” There are a number of reasons why your email
messages could be ending up in the spam folder. However, the top 3 include: – Infrastructure Issues (incorrect SPF records,
modification to your server without updating, etc.) The good news is that infrustracture-related
issues are pretty simple to detect and diagnose and, consequently, fix! – Next is Sender Reputation – This one is
pretty obvious – Content – This is the piece of the puzzle
that’s not so cut and dry. Back in the day It used to be as simple as
avoiding certain words or phrases in your email content, but it’s not as easy anymore. Spam filters are far more sophisticated and
look at thing such as: – The type of message being sent (transactional,
marketing, etc.) – Your subject line
– The body copy of the email (including links IN the email as well as destination links
in some cases) – End user feedback over time
– “From” addresses Let’s take a quick look at each of these: Type of Message Being Sent: For example, Updates and transactional emails
are generally less likely to wind up in the spam folder than marketing messages or newsletters.
Marketing messages are going to be scrutinized a little more heavily. Subject Line: This is fairly straightforward. Take a look
in your spam folders and scan the subject lines. Consider avoiding patterns that you
see there. Body Copy: In the past, this used to be fairly simple:
Avoid “trigger” words. But that’s not so much the case now. Sure… if you overuse certain
words or try to disguise them with special characters (ie ca$h, Fre.e, etc), it’s not
going to help your case. This isn’t necessarily specific to YOUR content,
but is compared against millions of email messages the ISP receives. If your messages
have patterns similar to OTHER types of messages that the ISPs have determined are “spam”,
then your message may be blocked as well. For instance, if you use Gmail, take a look
in the spam folder… You may find “reasons” such as: “It contains content that’s typically used
in spam messages.” or “It’s similar to messages that were detected
by our spam filters.” That means that other people have sent emails
that are SIMILAR to yours that have been determined to be spam. You also need to consider the domains in your
messages. Not only the URLs in the content, but the destination URLs (if you’re using
tracking links), URLs in the message headers, URLs in the unsubscribe links, etc. And remember,
it’s not just what you see on the surface, it’s what’s in the underlying code as well. And finally… check your HTML. If your code
is not correct, your messages have a higher chance of hitting the spam folder. User Feedback Over Time: This can either be specific to your messages
or, more often than not, the overall feedback for all messages received at the ISP and how
users categorize these messages. Are they sending similar messages to the spam
folder? Are they marking similar messages that are IN the spam folder as “not spam”? From Addresses: Aside from the from address DOMAIN potentially
causing problems (either due to a poor reputation or missing SPF records, for example), we’ve
seen that certain from addresses have caused messages to not only go to spam, but also
specific email addresses. For example, we were recently troubleshooting
for a client who found their email in Gmail spam with the following warning: “Be careful with this message. Similar messages
were used to steal people’s personal information. Unless you trust the sender, don’t click links
or reply with personal information.” After extensive testing, we discovered that
it was something about the actual “from email address”, NOT the from DOMAIN! We’ve seen
this rarely in the past when using from addresses like “[email protected]” or “[email protected]” but we’ve
also recently seen it with some addresses using the client’s domain ([email protected])
despite the fact that everything was authenticated properly. Keep in mind, it’s generally never just one
specific item. The ISPs use sophisticated algorithms that give different weights to
different pieces of the puzzle. In some cases, it may be as simple as changing
the from address. In others, it may require looking at several things and modifying your
from email, subject, and message content.

2 comments

  1. Hi There, just one tip…
    It's ok to have music in the background but you need to "fade out" the music once you start to talk otherwise it's gets distracting and hard to understand what you're saying.
    But I like the video well done!

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