Why Your Business Needs an Effective Marketing Strategy

Why Your Business Needs an Effective Marketing Strategy


you’re watching duct tape and popsicle
sticks with Mike and Maria Keiser because sometimes you feel like your
business is being held together by duct tape and popsicle sticks on this show
you’re not gonna hear the latest business bag you’re gonna get useful
information that you can apply to your own business right now hello and thanks
for watching another perplexing episode of duct tape and popsicle sticks I’m
Mike Keiser along with a woman who often just makes me stare out into space in
disbelief no that never happens though this is Maria Keiser the one and only so
hey everybody thanks a million for joining us today
we appreciate you hanging out we hope you’re getting good stuff from our shows
as usual everything you need to know is in the show notes below but the one
request as usual if you liked the video please subscribe like it comment on it
share it yeah whatever you like whatever you like because we mainly just
appreciate you hanging with us so you know it feels obvious to say that the
heart of your business success lies within your ability to get new customers
right I mean it’s like duh it’s the most obvious thing without without a flow of
customers it doesn’t matter how good you are doesn’t matter what you do all that
sort of stuff but what’s interesting though is still sometimes the viewpoint
about marketing that I hear from people I’ve heard people call it a bunch of BS
lies smoke and mirrors I mean all sorts of things like that and which is a
little bit odd so again it feels strange to answer this question but if anybody
else out there that’s watching thinks marketing is BS what are some pragmatic
other than new customers what are some reasons you need a sustainable effective
marketing well let’s start with marketing doesn’t necessarily equal
lying well I mean it shouldn’t equal no right I mean you should tell the truth
about who you are to the marketplace so when they need you they can find you and
they know where you are so if you’re not marketing if you’re not anywhere if
you’re never telling anybody about your business or what you do then you’re
probably not gonna have a whole lot of customers unless you you know
have something so amazing that you know people search the globe for you but most
of us don’t so so what does marketing do for you well it informs your audience
whether it’s digitally whether it’s networking whether it’s how you answer
your phone your website so it’s really a way to tell your audience who you are
and what you do I don’t know how many times I’ve heard business owners say if
they only knew I did well tell them you know put it out there it also if you’re
doing it digitally it allows you to compete with with your competitors it
allows you to to kind of be that that person that person that people can see
in addition well right I mean you can look as big as anyone you can have that
you can have a great presence through marketing good but exactly right right
um it helps you engage with future
prospects and finally the the real reason why you’re doing it it helps you
sell and grow your business exactly right and you know what I think most
people wouldn’t explained that way would say yeah I get it I mean we need to tell
people about our business but I think I like what you started with it it isn’t
lies I mean it really shouldn’t be lies it should just be educating
communicating engaging that’s it it’s just communicating what you do to the
people that may or may not eat it in the ones that don’t need it won’t watch you
in the ones that do will they’ll pay attention there you go so I think that’s
about it pretty straightforward message today once again thanks a million for
hanging out with us we really really appreciate it
you’ve been watching duct tape and popsicle sticks where we make your
business better just a few minutes at a time
ciao for now you’re watching duct tape and popsicle sticks with Mike and Maria
Keiser

Leave a Reply

Your email address will not be published. Required fields are marked *