WordPress Email Campaign: How To Create One By Using MailPoet

For this tutorial, we’re going to use the
MailPoet WordPress plugin. It’s not the only option out there, but it
is one of the most polished, and it brings plenty of useful features to the table. In fact, it almost feels like using a regular
email marketing service. Hi, I am Robert from ThemeIsle.com and I welcome
you to our channel! Before moving on to the first step, you’ll
want to install and activate MailPoet. The first thing you’ll need to do to succeed
at email marketing is attracting some subscribers. MailPoet enables you to sign users up to your
email list using a built-in widget. All you have to do is visit Appearance>Widgets
in your dashboard and drag the MailPoet Subscription Form widget to the location you want it to
display. You’ll also need to configure your subscription
confirmation email. You can do so by going into MailPoet>Settings
>Signup Confirmation and personalizing the default email. That’s it! Now let’s talk about how to customize the
way your emails are sent. You have two choices about where your WordPress
email campaign will be sent from, either your own website or a third-party SMTP provider. If you’re using a shared server, we recommend
strongly against the first option, since you may run into problems where your emails go
to the spam folder. If you do want to configure a third-party
SMTP provider to send your emails, you’ll need four things: the provider’s hostname,
a login name and password, and the right SMTP port number. MailPoet recommends that most users use the
SendGrid service, since it enables you to send up to 400 emails for free. The plugin developers provide a thorough guide
to integrating both platforms on their website. Of course, you may always opt for an alternative
if SendGrid isn’t your cup of tea. The setup process will remain largely the
same no matter which SMTP provider you use. At this point, you’re ready to set up and
schedule the first email or newsletter in your campaign. To do so, head to MailPoet>Newsletters>Create
a new email and enter your email’s subject line. Now it’s time for the fun part. MailPoet enables you to edit your email using
a simple drag-and-drop editor. You can include text, titles, images, and
social sharing icons. All you have to do is customize the elements
you want and drag them into place. For example, clicking on text or titles will
enable a miniature editor. Mousing over images, on the other hand, will
display alignment choices, as well as an option to add links. It’s worth noting that MailPoet will automatically
set up headers and footers for you, and it enables you to edit your subscription settings
and choose whether to display your email in a browser. These are nice touches that will make your
campaign look much more professional (and are also required by law in many jurisdictions). Once you’re done customizing your email, click
on Next step at the bottom of the page. On the subsequent screen, you’ll have the
opportunity to schedule your email. After picking the date you want, remember
to click on the big Schedule button at the bottom of the page, and your first email campaign
or newsletter will be ready to go!

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