Your website is killing your business | SocialOrange | Digital Marketing for your Business

Your website is killing your business | SocialOrange | Digital Marketing for your Business


Having a website does not mean you get business Hi this is Payal from Social Orange your one-stop digital rescue partner In this video, we will be talking about, How search Engine works? How does the search engine determine if your website is the right fit for the right keywords 10 deadly Mistakes to be avoided by developers while creating a website Please Check out the full video to access the bonus session on “Suggestions for business owners” Search Engine works on algorithms to show the most relevant results to users These algorithms are updated on regular basis in order to provide the accurate search results which satisfies the user query. Do you know?
96% of Google’s revenue comes from advertising according to Google’s income statement about 70% of its advertising revenues come from AdWords, the rest from AdSense Hence, Google performs regular algorithm updates in order to provide the search results which meets user requirement. Mistakes to be avoided by developers while creating a website Duplicate pages Not consolidating your www and the non-www domain versions. Search engine considers both the domain version as duplicate pages. Hence there is a need to consolidate the two with the help of Search console. 302 redirection It is suggested to have only 301 redirects for the websites when needed and not 302.(corrected) 301 is Permanent redirection(Corrected). Generally by mistake developers have habit of keeping 302 redirection instead of 301 (Corrected) Dynamic URLs avoid dynamic URL as much as possible URLs should be clean, short and without hyphen If Dynamic URLs are required, make sure its not crawled by bots Page Speed Most of the time we find websites are not able to get crawled by bots or are not able to rank This is due to high page load Ideally, your website page load should be 2 to 3 seconds to have the best user experience Website code Make sure your website do not have unwanted codes and is well organized. Navigation Understand your customers and create navigation accordingly. Make sure that user can easily reach the desired page without going through many pages 7. Javascript and CSS Try to minimize Javascript and css on the website. It helps increase the page speed. 8. Website Mobile Friendly since more people have access to smartphones, making your website mobile friendly is now a necessity Google has placed mobile-friendly design in highest priority hence Google cameup with an mobile friendly Algorithm update 9. Images Consider optimizing all the image by placing alt text, reduced image size and giving a descriptive file name 10. Content Generally content comes at a later stage in website development and hence developers do not keep SEO optimized meta title, meta description and H1 tags. It is suggested to sit with the content development team or project manager and make a website page layout accordingly Also, consider placing proper CTA ( call to action ) This will help you to rank higher in the search engine as users find web pages with informative content more useful Suggestions for business owners Make sure your developers know basics of SEO It is important to understand how search engine bots work Build a website with the simple and user-friendly design. Make sure you understand your user and make the site structure accordingly Run your website through tools like Google Speed test and GT metrix. It will help you understand the technical flaws of your website and fix it If the website is too old and has too many technical errors, consider revamping the website Then it becomes very easy to start the SEO campaign and get your website more visitors Prefer hiring digital marketing agencies to design your website. It’s best to create a SEO optimized site right from the beginning instead of creating a website and then going for SEO service You may contact Social Orange as well! Please find out our portfolio link i the description below. where we have shown list of websites we developed. Ofcourse SEO optimized!

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